Wednesday August 5, 2020

MII targets next generation

The Marketing Institute wants a younger membership profile.

3rd April, 2016
Tom Trainor, chief executive of the Marketing Institute of Ireland Picture: Fergal Phillips

A decade ago, the Marketing Institute of Ireland (MII) was almost on its knees. It shouldn’t have been. Ireland was in the midst of the Celtic Tiger, and the growth in economy was reflected across all sectors, including marketing.

But the MII was losing members at a fast pace, and for an organisation that is mainly funded through its membership fees, that was a serious worry.

Tom Trainor joined the MII as chief...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

This product does not auto-renew

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 3 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 7 months ago