Monday February 17, 2020

MII targets next generation

The Marketing Institute wants a younger membership profile.

3rd April, 2016
Tom Trainor, chief executive of the Marketing Institute of Ireland Picture: Fergal Phillips

A decade ago, the Marketing Institute of Ireland (MII) was almost on its knees. It shouldn’t have been. Ireland was in the midst of the Celtic Tiger, and the growth in economy was reflected across all sectors, including marketing.

But the MII was losing members at a fast pace, and for an organisation that is mainly funded through its membership fees, that was a serious worry.

Tom Trainor joined the MII as chief...

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