Meteor spends €1m on Christmas ads

Its dastardly festive advertising character, Nicholas St Wenceslas, is back

15th November, 2015
Nicholas St Wenceslas, now living on the tropical tax haven Christmas Isles

M eteor’s dastardly Christmas advertising character, Nicholas St Wenceslas, has returned this festive season.

The character, dreamed up by Rothco last Christmas for Meteor, has been renewed and refreshed after its popularity last year.

While the ad campaign won a number of awards last year, more importantly it was credited with helping to boost the market share of the Eir mobile group, of which Meteor is a majority part, from 20.3 per cent...

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