Thursday April 9, 2020

Media buyers not judging UTV Ireland too harshly

The station missed its own year one audience targets

29th November, 2015
4
Daniel and Majella’s B&B Road Trip has attracted average audiences of more than 500,000 Picture: Maxwells

‘They don’t seem to have attracted a regular audience to their ordinary programming – there’s no real banker there. We would have expected a bit more progress from them at this stage.”

Did you think that quote was about UTV Ireland? Think again. That quote was from a media buyer in July 2000, speaking 22 months after the launch of TV3.

It seems that history does have a habit of repeating...

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