Friday June 5, 2020

Media and marketing: Serial success

The success of crime podcast Serial has spiralled so much that its creator is now fair game for parody on Saturday Night Live

19th July, 2015
2

The point at which you’re considered a legitimate target for parody by Saturday Night Live is a pretty good benchmark for success or notoriety in the US.

TIna Fey did such a number on former Republican vice-presidential candidate Sarah Palin that it’s still hard to know where Fey’s impression ends and Palin begins. Likewise Will Ferrell’s pitch-perfect George W Bush.

Dubya and Palin are natural prey for...

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