MEC keeping up to speed

Company has a new division, Wavemaker, and started to pitch itself as a communications agency

9th April, 2017
David Hayes, managing director, MEC IrelandFergal Phillips

The communications industry needs to evolve and continuously try new things, according to David Hayes, the managing director of media agency MEC Ireland.

“If you wait until something is proven or tested, it is too late,” he said. “In our industry, the only thing for certain in the next five years is that the rate of change will accelerate even further.”

Last year, with this attitude in mind, MEC launched a...

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