Tuesday September 22, 2020

McIlroy’s second act

In the space of a year, Rory McIlroy has reinvented himself, splitting from his management team, signing lucrative new deals and heading for the grand slam. Meet McIlroy 2.0, writes Brian Keogh.

22nd March, 2015
Rory McIlroy: edging towards being Europe’s first ever billion-dollar sports star. Picture: AP

Rory McIlroy is moving relentlessly towards becoming Europe’s first billion-dollar sportsman, but while the money is a status symbol and a sign of his success, it’s also a vehicle that will allow him to become something that money can’t buy – a legend.

Being photoshopped onto a specially commissioned illustration of Michelangelo’s David, green kilt included, for the cover of Golf Digest’s Masters issue has put the 25-year-old Co...

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