Monday June 1, 2020

McGregor gets sponsorship title under his belt for 2017

Mixed martial arts star voted most marketable personality in the Onside Irish sponsorship industry survey

22nd January, 2017
John Trainor, founder and chief executive of Onside Picture: Fergal Phillips

Mixed martial arts star Conor McGregor has been voted most marketable personality for brands in 2017 in the annual Onside Irish sponsorship industry survey.

Other rising stars in the Onside research included Robbie Henshaw, Annalise Murphy and Joe Schmidt.

Vodafone’s partnership with the Irish Rugby Football Union was identified by industry professionals as the best sponsorship of 2016, while sponsors recognised the IRFU, Live Nation and the GAA as the top rights holder of the year....

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