Friday July 10, 2020

McDonald’s to stress homegrown credentials in new ad campaign

7th October, 2018
Roma O’Connor, director of marketing at McDonald’s Ireland Picture: Fergal Phillips

It might be a global company, but McDonald’s is keen to highlight its Irish connections. So much so that the fast food company will launch its biggest advertising campaign of the year in Ireland tomorrow, and it is all about its work with Irish food suppliers.

Roma O’Connor, director of marketing at McDonald’s Ireland, said the campaign will focus on its Irish provenance, real ingredients and its supply chain. It will invest €650,000...

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