Maybe blockchain isn’t as cool as it thinks it is

Even Mark Zuckerberg is giving decentralisation a whirl

20th May, 2018
2
An employee walks past cryptocurrency mining rigs on racks at the HydroMiner cryptocurrency mining facility in Austria Picture: Bloomberg

Pop quiz: which of Alphabet Inc, Apple Inc, Amazon.com Inc, Facebook Inc and Netflix Inc has shouted most to investors about Bitcoin or blockchain?

The answer is: none of the above. Bloomberg’s database of regulatory filings shows no mention of either blockchain or Bitcoin in these companies’ disclosures since 2008. The closest was Netflix chief financial officer David Wells, who said on an earnings call last year that a “borderless currency” within the next...

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