Tuesday July 14, 2020

Marketing guru Morgan dismisses ‘dross’ marketing

2nd May, 2015
Adam Morgan (centre) with Pat Stephenson of Boys & Girls agency and Mark Nolan of the Irish Marketing Society

Most marketing is “dross”, British marketing expert and author Adam Morgan told an Irish audience last week. Morgan addressed the Irish Marketing Society on his new book, A Beautiful Constraint. The book details how he helped high-profile brands such as Sony PlayStation, Unilever and Nike to introduce fresh thinking into their business.

Morgan said he found it amazing that some businesses continued to attract high-quality people, time and money when their output was...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures

Tom Maguire | 2 months ago

What’s coming up today and what you might have missed

Hannah O’Brien | 6 months ago