'Many start-ups end up pivoting - and that can be no bad thing'

Countless rebrands by start-ups have actually worked out very well for them, writes Leanna Byrne

7th July, 2017
Pic: Getty

I’ve written a lot about pivoting on this blog. My main message is that there’s nothing wrong with it because it’s rare to see a start-up that slots its service or product into the market without having to recalibrate things to fit their customer's needs.

Coming up with a name for your company is tough. When you are at the beginning, figuring out how your product/service differentiates itself in...

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