Making it matter to your audience
As more players enter the streaming space, Netflix faces competition for subscribers. Meanwhile, TV remains the strongest medium for brand building
With the launch this month of the new Apple TV Plus and Disney Plus streaming services, the impact of Netflix – the original streaming giant – on Ireland’s media sector was the subject of a recent breakfast meeting hosted by research agency Kantar Media in association with Business Post Events.
Representatives from Ireland’s media and marketing industry present at the event in Dublin included panellists Alan Cox, chief executive at marketing communications agency...
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