Friday December 6, 2019

Making digital marketing safe

Advertising to kids online is a growing business - but it’s also a controversial one

17th April, 2016
Dylan Collins, founder of SuperAwesome Picture: Tony O’Shea

Remember the excitement of old when a toy catalogue dropped in the letterbox before Christmas, while TV ads were showing off the latest must-have doll or game?

Unhappily for parents, and happily for brands, marketing to kids these days has become much more sophisticated. TV still makes up a huge chunk of budgets spent on kids’ advertising, but the real growth for this sector is in digital.

Irishman Dylan Collins saw the potential of...

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