Major rethink for flat-pack king

Retailer to move away from out-of-town locations

12th April, 2018
The company not only plans to “claim the city centres” but is also considering selling its products through third party online retailers including Amazon and Alibaba

Flat-pack furniture giant Ikea is planning a radical shake-up of its retail offering in response to the changing shopping habits of consumers and the threat posed by online competitors.

New chief executive Jesper Brodin said the retailer would make a move away from out-of-town locations which relied on customers travelling to the company's outlets and carrying its products home and concentrate on city centres, where there is increasingly less car ownership.

“We are going to...

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

The twelve deals of the year

Alphabet soup: 2021 in review

EY reports €393m revenues in Republic of Ireland for 2021 financial year