Monday July 13, 2020

Lovin Dublin operator Niall Harbison eyes Middle East expansion

The Arabic-language site will be run as a franchise by digital agency Augustus

28th May, 2017
Niall Harbison, the outspoken founder of the Lovin Dublin brand Picture: Bryan Meade

Lovin Group, the online media company established by Niall Harbison, is to expand into Saudi Arabia in a move aimed at reaching the country’s growing middle class.

The Arabic-language site will be run as a franchise by digital agency Augustus, which operates Lovin Dubai, another imprint of the Lovin model. The Dubai-based firm holds the area developer franchise for the Lovin Group in the Middle East and North Africa.

Richard Fitzgerald, the managing...

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