Louis Vuitton's Bernard Arnault is engineering luxury

By bringing Christian Dior couture into the LVHM fold in an estimated €12.1 billion deal, Arnault is getting his affairs in order for a succession

7th May, 2017
5
Louis Vuitton is one of the world’s most recognisable brands

What’s in a name? LVMH Moët Hennessy Louis Vuitton SE, to give it its full and aristocratic sounding title, is a company name like few others.

While there is a nod to its historical origins and composition, the name is very much a statement about identity and the power of brands. And with more than 70 in its portfolio, including the likes of Dom Perignon, Bvlgari and Tag Heuer, LVMH is...

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