Littlewoods rolls outs its €1.5m V By Very campaign

Retailer intends to really push it with its above-the-line campaign

25th September, 2016
Rossa Butler of Littlewoods Ireland Pic: Feargal Ward

A fter a soft launch of its new private label V By Very in January, online retailer Littlewoods is now putting huge investment behind the brand with a €1.5 million marketing campaign.

While V by Very, a new fashion collection for men, women and kids, has been promoted throughout the year on social media and content marketing, Littlewoods intends to really push it with its above-the-line campaign.

The campaign began with TV ads running across...

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