Listen up: radio is the king of media

Latest JNLR research shows more people listen to wireless than any other media

9th April, 2017
Paul Mulligan: ‘Traditional media still play the major role in people’s lives’ Picture: Feargal Ward

It appears that video has not killed the radio star, and neither has technology.

Out of all media, people spend most time listening to the radio, according to the research gathered by Ipsos/MRBI on behalf of the Joint National Listenership Research Committee throughout the course of 2016.

Paul Mulligan, head of the JNLR committee and head of commercial operations at RTÉ, said that “radio listening in Ireland is at levels amongst the highest anywhere in...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

The Daily Briefing

The Daily Briefing