Saturday July 4, 2020

Listen up: radio is the king of media

Latest JNLR research shows more people listen to wireless than any other media

9th April, 2017
Paul Mulligan: ‘Traditional media still play the major role in people’s lives’ Picture: Feargal Ward

It appears that video has not killed the radio star, and neither has technology.

Out of all media, people spend most time listening to the radio, according to the research gathered by Ipsos/MRBI on behalf of the Joint National Listenership Research Committee throughout the course of 2016.

Paul Mulligan, head of the JNLR committee and head of commercial operations at RTÉ, said that “radio listening in Ireland is at levels amongst the highest anywhere in...

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