Limerick’s people at heart of €20,000 marketing campaign

Digital drive will share stories of patchwork quilt of characters

24th July, 2016
Eleanor Purcell, Cahills Shop; Sarah Evans, Limerick Carriage Tours; and Paul Craughan, OConnells Butchers, who all feature in the campaign videosAlan Place

What attracts people to a city? Limerick City and County Council thinks that the big attraction is people and, as a result, it has launched a campaign to show off the city’s best characters.

Designed to encourage people to live and work in the city, the €20,000 digital marketing campaign will share the stories of the patchwork quilt of characters that makes up Limerick.

Southern Media has created a series of ‘Our City,...

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