Lidl’s onward march: Bargain hunters love the retailer's leaflet deals
The discount shop is working on new channels and new-look stores to broaden its appeal
For bargain hunters, there is something addictive about the newspaper leaflets that detail Lidl’s latest offerings.
In its early days – Lidl has been in Ireland since 2000 – the discount retailer relied heavily on these leaflets as its main source of marketing. Customers loved them, according to Aoife Clarke, Lidl’s head of communications, who said they had a “cult following”.
Lidl even received complaints when it stopped running them...
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures