In the 15 months since it acquired Keenan Systems, the animal nutrition company Alltech has adopted a three-pronged strategy in selling the Carlow company’s on-farm mixers worldwide.
“One prong is what we call the ‘Nespresso business model’,” said Robbie Walker, who joined Keenan Systems as chief executive after Alltech bought the company out of receivership in April 2016. “We see the machine as a vehicle for Alltech’s nutritional supplements. By combining them with the...
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