Keane and O’Driscoll line out for Aviva

30th September, 2018
Roy Keane stars in the new Aviva advertising campaign, which has a launch media budget of €1.5 million

Aviva Ireland brought in the big guns for its new €2.5 million advertising campaign which stars two of Ireland’s best-known sportsmen, Roy Keane and Brian O’Driscoll.

The campaign highlights Aviva’s renewal of its sponsorship of the Aviva Stadium, as well as promoting its general insurance and life assurance services after its acquisition of Friends First in June 2017.

Created by BBDO Dublin, it includes a 60-second video starring former Ireland...

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