A month ahead of the official launch of Joe.co.uk, the site has already reached 3.2 million unique monthly viewers, making it the most popular site in the entire Maximum Media portfolio, according to its chief executive Niall McGarry.
“We want Maximum Media to be the largest male-focused publisher in Britain,” he said.
McGarry said there was an opportunity in the current market in Britain, as it is currently divided between mid-market 1990s...
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