Monday July 6, 2020

JNLR seeks a new way to find out the winners

With its contract up for renewal, the JNLR committee is looking to best meet the needs of the market

6th March, 2016
Paul Mulligan, head of the Joint National Listenership Report committee and head of operations at RTÉ Picture: Feargal Ward

Once every three months, radio presenters walk through their offices with paranoia. Advertisers prepare for an onslaught of information, and the media braces itself to pick through the “everyone’s a winner” press releases to determine out the real story.

The Joint National Listenership Report (JNLR) has been a fixture in radio’s calendar since 1990, welcomed by some and dreaded by anyone whose career hangs on it.

But with the advertising...

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