Once every three months, radio presenters walk through their offices with paranoia. Advertisers prepare for an onslaught of information, and the media braces itself to pick through the “everyone’s a winner” press releases to determine out the real story.
The Joint National Listenership Report (JNLR) has been a fixture in radio’s calendar since 1990, welcomed by some and dreaded by anyone whose career hangs on it.
But with the advertising...
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