Monday January 20, 2020

JNLR restrictions on local radio stations

8th February, 2015

Arule precluding local radio stations from using combined Joint National Listenership Research (JNLR) data in marketing and press releases is putting them at a grave commercial disadvantage, according to media sales house IRS Plus.

According to the current JNLR code, data from the combined database – comprising national, regional, multi-city and local stations – must not be used in general marketing, promotions or public relations.

“IRS Plus stations reach more than 1.1 million daily listeners,...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader

Trial

€1

Unlimited Access for 1 Month

Then €19.99 a month after the offer period.

Get basic
*New subscribers only
You can cancel any time.

Annual

€200

€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.

Quarterly

€55

€42

90 Day Pass

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Related Stories

What’s coming up today and what you might have missed

Hannah O’Brien | 1 month ago

What’s coming up today and what you might have missed.

Hannah O’Brien | 1 month ago