J&J agrees to sell Splenda brand

30th August, 2015
4
Heartland has said the sugar substitute Splenda fits its marketing strategy

Sugar substitute brand Splenda is changing hands, after Johnson and Johnson agreed to sell it to US company Heartland Food Products Group.

“Splenda fits well within our strategy to offer the very best tasting products to sweeten foods and beverages without adding calories. The acquisition of Splenda further enhances our ability to offer our consumers products that support their growing desire to live healthier lives.”

Ted Gelov, Heartland chairman and chief executive...

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