Java Republic has poured €500,000 into brewing up a brand refresh as the coffee supplier approaches 20 years in business.
“Over the last five years, we have seen exponential growth in the number of competitors in the Irish market,” said Grace O’Shaughnessy, managing director of Java Republic. It now has more than 100 competitors on the island and she said the brand needed to reposition itself to stand out in the marketplace.
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