Wednesday May 27, 2020

ITV predicts slump in ad revenue over economic fears

Brexit uncertainty will see continued decline in advertising

13th November, 2016
2
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Broadcaster ITV has indicated that advertising revenue will continue to decline in the final three months of the year due to economic uncertainty.

“As expected, ITV ad revenue for the third quarter was down 4 per cent. In recent weeks, the political and economic uncertainty has increased and we are currently seeing more cautious behaviour by advertisers. As a result, ITV ad revenue is forecast to be down around 7 per cent in Q4, which...

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