Thursday July 2, 2020

ITV ambitious in its outlook on advertising revenue

6th March, 2016
Downton Abbey: one of the jewels in ITV’s crown

British broadcaster ITV has predicted that it will outperform the television advertising market this year, after reporting a 6 per cent increase in advertising revenue to £1.72 billion for 2015.

“ITV looks to be in a good position; its balance sheet is sufficiently strong to keep funding the acquisition of new production houses. That gives more content to use at home and to sell abroad.”

Steve Clayton, head of equity research at Hargreaves Lansdown...

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