Is three the magic number?

TV3’s much-touted ‘growing-up’ process has culminated in the acquisition of UTV Ireland and a massive rebranding as a three-channel broadcaster. Will the gamble pay off?

11th December, 2016
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Pat Kiely, group managing director, TV3 Picture: Brian McEvoy

The Cliff Townhouse on Dublin’s St Stephen’s Green, a Georgian building boasting a swish restaurant and private rooms, was the location for last week’s unveiling of TV3’s grand plan for 2017. Journalists milled around, snacking on canapés and sipping wine, alongside some of the commercial broadcaster’s best-known faces such as Karen Koster and Colette Fitzpatrick.

Since TV3 announced its intent to “grow up” –...

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