I’ve never been comfortable with the term “sports marketing”. I’ve never understood why it has its own industry subset. Marketing is marketing. For me, “sports marketing” demeans the very crucial role that marketing should play in the digital age.
While sport has embraced marketing, admittedly as a cost centre, it has been slow to understand the potential of digital and, indeed, data.
It is slowly coming around...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team