Irishtown hits back at Hop House in battle of the brewers

Founded by Joey Shore and Flor Prendergast, Irishtown Brewing has several beers

25th March, 2018
Irishtown Brewing Company parked its tank on Guinness’s lawn last week with an audacious marketing stunt

Craft beer company Irishtown Brewing’s latest ad aims to take on the giant of the beer world, Guinness, at its own front door.

Founded by Joey Shore and Flor Prendergast, Irishtown Brewing has several beers including Dublin Blonde lager and Dublin Red pale ale.

The pair worked together at Richmond Marketing, where they helped introduce brands including Hendrick’s Gin and Fever Tree tonic into the Irish market.

Subscribe from just €1 for the first month!


What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

EY reports €393m revenues in Republic of Ireland for 2021 financial year

Content is king – just ask Netflix as rivals attempt to steal its crown

Tom Maguire: Tax changes we make now could help business for years