Irish web users are more sceptical of ‘influencers’

Social media mavens are trusted less here than in other countries

28th May, 2017
Eamon FItzpatrick, managing director of IPG Mediabrands Ireland: ‘Social media is not a sideline media to traditional and other digital’ Picture: Maxwells

Irish people trust social influencers less than our counterparts in the rest of the world.

Some 31 per cent of Irish internet users trust the opinion of bloggers and vloggers on products and services compared with 44 per cent of people globally, according to Wave 9, the social media survey from Mediabrands.

One in four Irish internet users said they check their device too often versus 16 per cent globally, according to the study which surveyed over 52,000...

Subscribe from just €1 for the first month!

Exclusive offers:

All Digital Access + eReader



Unlimited Access for 1 Month

Get basic

*New subscribers only

You can cancel any time.



€149 For the 1st Year

Unlimited Access for 1 Year

You can cancel any time.




90 Day Pass

You can cancel any time.

2 Yearly



Unlimited Access for 2 Years

You can cancel any time.

Team Pass

Get a Business Account for you and your team

Share this post

Related Stories

Tom Maguire: Tax changes we make now could help business for years

More Business Tom Maguire 10 months ago

The Daily Briefing

The Daily Briefing