Irish web users are more sceptical of ‘influencers’


Social media mavens are trusted less here than in other countries


28th May, 2017
Eamon FItzpatrick, managing director of IPG Mediabrands Ireland: ‘Social media is not a sideline media to traditional and other digital’ Picture: Maxwells

Irish people trust social influencers less than our counterparts in the rest of the world.

Some 31 per cent of Irish internet users trust the opinion of bloggers and vloggers on products and services compared with 44 per cent of people globally, according to Wave 9, the social media survey from Mediabrands.

One in four Irish internet users said they check their device too often versus 16 per cent globally, according to the study which surveyed over 52,000...

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