Irish Life Health invests €500k in drive to woo new customers
The health insurance provider has launched a new campaign, mindful that health and wellbeing are hot topics at this time of year
As health and wellbeing are on most people’s minds at the turn of the new year, it tends to be a busy time for health insurance providers. One-third of policies are renewed in January and February. With this in mind, Irish Life Health has launched a €500,000 campaign to attract new customers.
The company formed about 16 months ago when Irish Life acquired Aviva Health and GloHealth, and it now has 21 per...
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