Irish Life Health invests €500k in drive to woo new customers

The health insurance provider has launched a new campaign, mindful that health and wellbeing are hot topics at this time of year

28th January, 2018
Liz Rowen, head of marketing for Irish Life Health: ‘We really want to attract people to the brand’ Picture: Fergal Phillips

As health and wellbeing are on most people’s minds at the turn of the new year, it tends to be a busy time for health insurance providers. One-third of policies are renewed in January and February. With this in mind, Irish Life Health has launched a €500,000 campaign to attract new customers.

The company formed about 16 months ago when Irish Life acquired Aviva Health and GloHealth, and it now has 21 per...

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