Irish International takes off with new business

The advertising agency is bouncing back from the loss of the airline account and the effects of the recession

15th November, 2015
Ian Young, managing director, Irish International: ‘Anybody who says they’ve got the digital world all figured out is codding you’ Picture: Feargal Ward

‘Who’s taking the horse to France?”, “Spot me Bren!”, “It’s going to be tropic”; advertising agency Irish International has worked its way into popular culture over the years, with its memorable lines becoming colloquialisms, T-shirt slogans and even regrettable tattoos.

Now the Dublin agency is emerging after a rocky recession, which led to a 20 per cent drop in business and the loss of the...

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