Ireland’s Toy Tycoons

The Irish spend more on toys than virtually any other country in Europe, but the recession hit buying power hard and retailers are only now recovering

Barry J Whyte

Chief Feature Writer @whytebarry
18th December, 2016
Customers in Banba Toymaster on Jervis Street in Dublin 1 Picture: Fergal Phillips

Just what is a hatchimal? For those of you who don’t know, a hatchimal is a small plastic moulded egg which contains a small, furry, gaudily-coloured, robotic owl.

When a child opens the hatchimal – a portmanteau of ‘hatch’ and ‘animal’ - it activates the toy, which begins the process of hatching, during which it flashes lights from its large, startled eyes, makes all sorts of electronic bleeps and whistles, and sings a...

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