Invested: Taking social media into account

Banks can reach a large audience through social media, and are using popular channels such as Snapchat to attract a new generation of customers

29th October, 2017

A Bank of Ireland tweet in August advised young couples to move in with their parents, so they could save for a mortgage. The tweet made headline news, but not for the reasons Bank of Ireland might have hoped. Furious Twitter users accused the bank of trivialising the rent crisis and the tweet was quietly removed.

However, this tweet shows that banks can reach a large audience through social media. Financial industry guru Jim Marous’...

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