Friday September 25, 2020

Invested: Slow start for Ferrari means a long race ahead

Iconic Italian carmaker’s stock market debut zoomed off the grid seven months ago - but things haven’t quite gone as planned

22nd May, 2016
10
Sergio Marchionne, chairman of Ferrari Pic: Bloomberg

It was in the small town of Maranello in northern Italy that a sporting and branding colossus was born in 1939. Since then, Ferrari has produced generation after generation of thoroughbred automobiles that sport the black prancing horse logo and make its brand emblematic of speed and sleekness.

Yet, in its most recent and perhaps significant race to date, Ferrari’s hordes of new investors must look to the more sedate qualities of endurance and patience, rather...

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