It was in the small town of Maranello in northern Italy that a sporting and branding colossus was born in 1939. Since then, Ferrari has produced generation after generation of thoroughbred automobiles that sport the black prancing horse logo and make its brand emblematic of speed and sleekness.
Yet, in its most recent and perhaps significant race to date, Ferrari’s hordes of new investors must look to the more sedate qualities of endurance and patience, rather...
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