Invested: Grand rationale

While the Paddy Power/Betfair merger has created a Goliath, the betting industry is no two-horse race – with those hoping to make gains prepared to wait for the best odds of long-term success

Barry J Whyte

Chief Feature Writer @whytebarry
21st February, 2016
As a consequence, patient investors seem to be taking a wait-and-see approach until there is – as Lewis puts it –“a better entry point, or more clarity on its international plans or balance sheet plans before buying”. Picture: Bloomberg

Scale. When it comes to the Paddy Power Betfair merger, it’s all about scale, according to market analysts.

However, according to those analysts, that scale is not quite that of the all-dominating Paddy Power Betfair that was trumpeted when the merger was first announced. The company has still plenty of hefty competitors in the market to reckon with.

And investors should also be aware that the two companies have yet to really begin...

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