Saturday August 15, 2020

Instagram expands ad offerings

4th June, 2015
2
Advertisers will now be able to reach users based on their interests and demographics

Your Instagram feed is about to get a bit more commercial. The Facebook-owned photo app says it will open itself to more advertisers and provide more precise tools for targeting users.

“We’re focused on three key areas,” Instagram writes in a blog post. “Expanding ad offerings to include action-oriented formats, enabling more targeting capabilities, and making it easier for businesses large and small to buy ads on Instagram.”

The...

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