More than three billion Twitter impressions were generated about Ireland and TBEX Europe, a conference for travel bloggers held in Killarney recently. More than 600 travel influencers attended the conference, with a combined reach of 380 million. The group was also brought on bespoke Fáilte Ireland fact-finding trips to experience first-hand what Ireland’s Ancient East, the Wild Atlantic Way and Dublin have to offer. Fáilte Ireland chief executive Paul Kelly said: “TBEX Europe gave us...
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