The first campaign designed by TBWADublin for Laya Healthcare was launched last week. The €2.5 million brand repositioning campaign focused on the purpose-driven theme of “It’s good to live”.
The multi-platform campaign includes a 40-second TV ad shot in Croatia and directed by Richie Smith, and a radio ad which was recorded as the voiceover artist rolled down a hill in Dublin’s Phoenix Park.
Carat Ireland planned the campaign,...
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