Wednesday October 28, 2020

Inside track

29th October, 2017
Laya Healthcare’s campaign focuses on the joy of life

The first campaign designed by TBWADublin for Laya Healthcare was launched last week. The €2.5 million brand repositioning campaign focused on the purpose-driven theme of “It’s good to live”.

The multi-platform campaign includes a 40-second TV ad shot in Croatia and directed by Richie Smith, and a radio ad which was recorded as the voiceover artist rolled down a hill in Dublin’s Phoenix Park.

Carat Ireland planned the campaign,...

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