Inside Track

11th February, 2018
The Irish Heart Foundation’s temporary tattoo campaign

Show Some Heart, a campaign from the Irish Heart Foundation, developed by Dublin creative agency Boys and Girls, launched last week to inform people about cardiovascular disease.

Directed by Peter O’Brien, the campaign’s 60-second TV ad has the tagline: “Wear a temporary tattoo to make a permanent change.” It features people from a cross-section of Irish society with real stories about the disease.

The campaign will run across TV,...

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