Friday December 13, 2019

Inside Track

Vloggers get advert guidelines

22nd August, 2015
Beauty vlogger Zoella

The new rules are designed so that the vloggers are upfront and deal fairly with their followers, and they apply across online and social media. Ads must be obviously identifiable as such. An ad is deemed to be involved when a vlogger is paid to promote a product or service and the message is controlled by an advertiser. The rules cover everything from online marketing by a brand, to free items sent to a blogger...

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