Inside Track

24th September, 2017
Felicity Dahl, widow of Roald Dahl, with fourth-class students from St Finian’s National School at the official launch of the 30th MS Readathon

Heinz is to sponsor the 30th MS Readathon with a through-the-line ad campaign that will appear on billboards, digital and in stores nationwide. Point-of-sale material will appear in over 300 stores around the country, promoting retailer-exclusive competitions to win Roald Dahl book sets.

The readathon aims to get children reading and raise funds for Multiple Sclerosis Ireland. “The event has been central to the school calendar for years, and we’re delighted to be a part of...

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