As revealed by The Sunday Business Post, Littlewoods Ireland is a new major partner of the GAA, with a contract estimated to be worth €1 million a year. The online retailer officially announced its top-tier partnership with the GAA and the Camogie Association last Tuesday. It will be the GAA Hurling All-Ireland Senior Championship and Camogie National League sponsor until 2019. It marks the first time that the Camogie National League has had a title sponsor.
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