As revealed by The Sunday Business Post, Littlewoods Ireland is a new major partner of the GAA, with a contract estimated to be worth €1 million a year. The online retailer officially announced its top-tier partnership with the GAA and the Camogie Association last Tuesday. It will be the GAA Hurling All-Ireland Senior Championship and Camogie National League sponsor until 2019. It marks the first time that the Camogie National League has had a title sponsor.
Subscribe from just €1 for the first month!
With any subscription you will have access to
Unlimited multi-device access to our iPad, iPhone and Android Apps
Unlimited access to our eReader library
Exclusive daily insight and opinion seven days a week
Create alerts to never miss a subject that matters to you
Get access to exclusive offers for subscribers on gifts and experiences
Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine
Out of Office: National Cyber Security Centre to get additional €2.5 funding and 20 new roles
The business news you might have missed, all in one place
Content is king – just ask Netflix as rivals attempt to steal its crown
A WarnerMedia-Discovery deal puts the spotlight on streaming wars as around 100 platforms vie for the attention of often fickle audiences
Tom Maguire: Tax changes we make now could help business for years
The way we did business a few months ago may never return – so the opportunity is to make changes that will both aid recovery and set us up well for our new futures