Dermot Rigley, commercial and marketing director of Pro14 rugby, made up of 14 clubs – four Irish, four Welsh, two Scottish, two Italian and for the first time this season two South African teams – said it had a track record in attracting premium brands.
“Along with our attendances, our audiences across TV and digital have all grown significantly while the reaction to our new broadcast partnerships has been hugely positive,” he said. Pat Byrne, executive...
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