McCambridge Bread won the 2016 Love Irish Food brand development award, worth €80,000 in advertising. The Irish breadmaker, whose range includes traditional, gluten-free and artisan breads, will receive €70,000 worth of out-of-home advertising space from Exterion Media, and to mark the fifth year of the award, OwensDDB Advertising Agency will also provide it with an €10,000 creative bursary towards the campaign.
The out-of-home campaign will run for two weeks across Exterion Media’s retail portfolio and its...
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