Heineken ran an Out of Home campaign as part of the launch of its new cider Orchard Thieves.
Bus shelters across Dublin were fitted with digital screens to promote the cider brand. A 48-sheet billboard special ran on South Richmond Street, with ten high definition digital screens. Footage showing the golden cider liquid was displayed behind the fox character, die-cut in c-bond material.
Other OOH formats for the campaign included light projections of the fox...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month
Then €19.99 a month after the offer period.
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Get a Business Account for you and your team