Inside Track

Orchard Thieves launches OOH campaign

31st May, 2015
6
Gemma Adams, innovation manager, Heineken; Aoife Hudson, account manager, Kinetic; Colum O’Hara, client director, Starcom; and Fiona Curtin, senior innovation manager, Heineken

Heineken ran an Out of Home campaign as part of the launch of its new cider Orchard Thieves.

Bus shelters across Dublin were fitted with digital screens to promote the cider brand. A 48-sheet billboard special ran on South Richmond Street, with ten high definition digital screens. Footage showing the golden cider liquid was displayed behind the fox character, die-cut in c-bond material.

Other OOH formats for the campaign included light projections of the fox...

Subscribe from just €1 for the first month!

Currency

What's Included

With any subscription you will have access to

  • 971569B3-2C5E-4C45-B798-CEADE16987A8

    Unlimited multi-device access to our iPad, iPhone and Android Apps

  • 099C8662-C57C-42F2-9426-F2F90DF17C8F

    Unlimited access to our eReader library

  • 198AE43B-B9CF-4892-8769-D63C2104BA08

    Exclusive daily insight and opinion seven days a week

  • D8F37B78-25E4-4E4A-A376-4F5789B1564A

    Create alerts to never miss a subject that matters to you

  • B15F2521-37CD-4E02-B898-730A20D39F7F

    Get access to exclusive offers for subscribers on gifts and experiences

  • A564FE02-1AB8-4579-AF9D-BA32A2E5ACA7

    Get content from Business Post, Business Post Magazines, Connected, Tatler and Food & Wine

Share this post

Related Stories

Content is king – just ask Netflix as rivals attempt to steal its crown

Tom Maguire: Tax changes we make now could help business for years