Inside Track

Orchard Thieves launches OOH campaign

31st May, 2015
Gemma Adams, innovation manager, Heineken; Aoife Hudson, account manager, Kinetic; Colum O’Hara, client director, Starcom; and Fiona Curtin, senior innovation manager, Heineken

Heineken ran an Out of Home campaign as part of the launch of its new cider Orchard Thieves.

Bus shelters across Dublin were fitted with digital screens to promote the cider brand. A 48-sheet billboard special ran on South Richmond Street, with ten high definition digital screens. Footage showing the golden cider liquid was displayed behind the fox character, die-cut in c-bond material.

Other OOH formats for the campaign included light projections of the fox...

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