Inside Track

9th October, 2016
Fr Peter McVerry with the cast and crew of the new ad created by the Irish creative community in suppport of the Peter McVerry Trust

The Irish advertising industry has united to create a new TV ad for the homeless charity The Peter McVerry Trust. Oscar-nominated director Lenny Abrahamson and TV director Kieron J Walsh were also involved in the ad.

It was scripted by Laura Halpin and Ronan Jennings from Havas Dublin, who won the Irish round of the Cannes Young Lions competition with the advert.

Between production costs and free media, the ad has an estimated value of...

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